Leaders EMERGE here. This immersive leadership retreat puts the spirit of a future business leader front and center. FBLA members will learn to lead with passion, purpose, resilience, and integrity.


Being a leader is no easy task. It requires strong knowledge, skill, and humility. Leaders are those that we look to for direction, inspiration, and unity.

Learn to Lead is a collaborative leadership journey presented by Kansas, Nebraska, North Dakota and Virginia FBLA with generous support from the Virginia FBLA-PBL Foundation.

Learn to Lead allows students to develop their leadership abilities through practical experience, personal reflection, and collaboration with mentors and peers. This high-energy, interactive journey allows members to unleash their inner leadership skills, engage with FBLA members, and "learn to lead" through small group trainings and workshops with business professionals.


Learn to Lead is offered both in-person and virtually.

Virtual Attendees
Saturday, November 13 from 8:00 a.m. CST (9:00 a.m. EST) to 1:00 p.m. CST (2:00 p.m. EST)

Investment: Free, with special thanks for the Virginia FBLA-PBL Foundation.


In-Person Attendees
Friday, November 12 at 9:00 a.m. CST to Saturday, November 13 at 4:00 p.m. CST

Location: Downtown Oklahoma City (various businesses and venues)

Investment: Earlybird $65 per student leader, adviser, or chaperone participating in the program. $85 after October 15, 2021.

  • Chapters are responsible for transportation to and from Oklahoma City, hotel accommodations, and meals. Lunch on Saturday and admission to the Oklahoma City National Memorial & Museum and Oklahoma History Center are included in registration.

  • Space is limited to 250 attendees and registration is available on a first come, first serve basis.

  • Masks are required at all indoor events.

  • Attire: Business/Business Casual for Friday, Casual for Block Party, and Business Casual for Saturday




The Oklahoma City business community opens its doors for scheduled business tours and a distinguished panel of entrepreneurs that share their success and failures on their business journey.


Student leaders will participate in two hands-on activities that will harness their networking, communication, and leadership skills.



Step inside the Oklahoma City National Memorial & Museum and Oklahoma History Center for a VIP tour!





Business and community thought leaders unite to share their real-life advice through interactive trainings and deep dive sessions.


These state officer led workshops focus on a variety of topics to strengthen your chapter and create momentum for your FBLA-PBL involvement.



State advisers lead this town hall to share best practices, changes to upcoming programs, and tips to a successful FBLA year.




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The Boy Who Carried Bricks

Abandoned by his father, neglected by his mother, shuttled between foster homes and a boys ranch for most of his formative years, a young man refuses to succumb to the fate that the world says should be his. Born the second of five children to a woman who not once had a name to write in the blank space left for father on her children’s birth certificates, Alton Carter does not mince words as he describes a childhood full of violence and hunger and neglect. Early on, Alton decides he wants a “normal life”—even if that means standing up to abusive relatives and being teased by his siblings and cousins. Along the way, he keeps an eye out for those who might help lighten the load, never losing hope that such people exist.

Courageous Leadership

We know life has been….a little unusual. As we talk about how we’re adapting, shifting, and changing going forward, it’s an opportunity to recharge, and take a look at what might be holding you back, where you want to grow, and how you’re focusing on leading others by example, role, or goal. We’ll explore common barriers to courage, the future of leadership, and an acronym for building trust.

This impacts your organizational culture, how teams work together, and how innovation and creativity show up in your organization. You’ll leave with some ideas for next steps in your own development or for organizational development, ideas about empathy, and new connections.


Leading from the Prairie with Passion & Purpose

Brian Ferrell is a serial entrepreneur and the owner of factor 110, Destination Oklahoma, 110 events, Blue Circle Productions, and Scissortail Gifts. factor 110 is the region’s leader in event and destination management, and the company remains the first and only destination management company in Oklahoma. Brian moved to Oklahoma to launch his career in event and destination management following graduation from Emporia State University. Before launching his companies, he worked the communications/publications manager at Future Business Leaders of America-Phi Beta Lambda, Inc. Brian has been a member of FBLA-PBL since 1996 when he joined as a member at Santa Fe Trail High School. He served as a Kansas FBLA state officer and then as the National PBL President in 2002–03. Most recently, factor 110 produced the 2021 National Leadership Conferences.

Oklahoma City National Memorial & Museum

Learn about the resilience of a city and business community following the Oklahoma City bombing on April 19, 1995 and discover how the lessons learned can be applied to your future business and leadership roles. This VIP tour provides access to the museum archives, an Outdoor Symbolic Grounds private tour, museum admission, and a keynote from a survivor of the Murrah building.


The Oklahoma City National Memorial & Museum was created to honor those who were killed, those who survived and those changed forever by the bombing of the Alfred P. Murrah Federal Building in Oklahoma City. The Memorial and Museum are dedicated to educating visitors about the impact of violence, informing about events surrounding the bombing, and inspiring hope and healing through lessons learned by those affected.




For more information, connect to a member of the Learn to Lead team:

Kansas FBLA /// Connie Lindell /// conniefbla@gmail.com /// Dawn Rottinghaus /// drottinghaus@usd289.org
Nebraska FBLA /// Jacqui Garrison /// Jacqui.Garrison@nebraska.gov

North Dakota FBLA-PBL /// Jessica DeVaal /// jdevaal@nd.gov

Virginia FBLA-PBL /// Sandy Mills /// smills@vafbla-pbl.org

Host & Vision /// Brian Ferrell /// brian@factor110.com

Content /// Laura Morgan /// lmorgan@factor110.com

Registration /// Brad Holt /// brad@factor110.com



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